Our Story

North Shore Supply Co. (NSSC) started in 2023 by a few Minnesota neighbors.  Born out of a love for hats, patches and all things North Shore, NSSC is a mission driven company that aims to give back to the area it represents.  Like a good steward, NSSC tries to leave things better than they found them -- just like a campsite.  With all of the recent political threats to the area, we figured this was the best way we could do something we love and help the places we love at the same time.  By supporting NSSC you're supporting clean water for the lakes, rivers, forests and inhabitants of the North Shore including the Gunflint Trail, Boundary Waters and Superior National Forest.  Be a Shore-porter and represent the movement with some gear! 

At this time 10% of all sales go Friends of the Boundary Waters.  Please check out their wonderful organization!  We are still working to partner with other organizations that will help with this mission as well.  

 

On March 13, 2025 North Shore Supply Co. lost a dear friend, strong supporter of our Mission and an even stronger supporter of the Boundary Waters.  Marc Thurow was an avid canoeist, wonderful father, brother and pillar in the Twin Cities community.  He was the guy on the Boundary Waters trip who pushed further, portaged more and always beat the current to explore -- he lived deliberately.  One of Marc's wishes was to raise money for Friends of the Boundary Waters so others could share in his joy and appreciate the area like he did.  We honor Marc with our mission and dedication to the North Shore and the Boundary Waters Canoe Area (BWCA). 

RIP, Marc. 4/29/1986 - 3/13/2025. 

Ottertrack Lake, 6/2020.

Thanks for your support,

Devin C. Vander Schaaf, Founder